The official member publication of AAPS.

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Global Reach

10,000+ of the world's leading pharmaceutical scientists

• Have budgets of more than $1 million for products and services (50%)
• Are company owners, presidents, or directors (22%)
• Review purchasing options, recommend brands, or make final purchasing decisions (nearly 90%)
• Say they are more likely to purchase products and services from advertisers in AAPS News Magazine than in any other industry publication (nearly 25%)

Regular Features

• Pharmaceutical Science Update
• Pharmaceutical Report
• AAPS Meeting News
• Employment Opportunities
• Highlights from Electronic Publications
• Events Calendar

Advertising in AAPS News Magazine Works!

Readers reported that they have:

• Discussed an advertisement in AAPS News Magazine with a colleague (54%)
• Sent away for more information (45%)
• Clipped or photocopied an ad for future use (40%)
• Contacted an advertiser directly (33%)
• Purchased a product or service as a result of seeing an ad in AAPS News Magazine (19%)

More statistics and charts are available in the 2004 AAPS Media Planner (pdf).

Results are based on the 2000 AAPS News Magazine Readership Survey.